Make it stand out
PARK by balabala 佛山旗舰店
历史场域种的亲子乐园新物种
业主：中国森马集团
面积：749平方米
类型: 商业空间改造
时间：2020
Client: Semir Group, China
Area: 749 sq.m.
Type: Commercial Space Renovation
Year: 2020
PARK by Balabala 空间叙事
——历史建筑中的亲子未来实验场
[ 场所基因 ]
植根于佛山民国时期岭南建筑遗存
· 广东文旅地标样本 | 岭南文化活态展演容器
· 城市更新命题下的商业空间范式革命
[ 设计策略 ]
双螺旋基因重组：城市更新 × 商业运营
· 以"游戏化场景引擎"重构空间DNA
· 亲子消费行为学 × 在地文化符号学 双核驱动
三维破界实验
① 动线革命
破除传统静态路径，植入"体验引力场"
→ 以儿童探索本能驱动的非线型漫游系统
② 业态重组
放射状商业生态圈层：
核心区：沉浸式亲子剧场
辐射带：教育实验室 × 文创工坊 × 轻食绿洲
③ 感知编程
五感交互算法：
触觉地形 | 光影迷宫 | 声景剧场 | 气味图谱 | 味觉彩蛋
[ 空间宣言 ]
让建筑学会游戏，让历史长出未来
——在岭南窗花的褶皱里，藏着一座会呼吸的乐园
PARK by Balabala Foshan Flagship Store
Reimagining Heritage through Playful Innovation
Nestled within a Republican-era Lingnan architectural complex in Foshan—a quintessential cultural tourism destination and epitome of traditional Lingnan culture—this project redefines historical preservation through commercial revitalization. Responding to urban regeneration imperatives, the designers seamlessly integrated commercial operation strategies into their vision, birthing the groundbreaking "PARK by Balabala" concept.
Anchored in family-centric consumption and experiential needs, the space evolves into an imaginative "urban wonderland." Guided by a "gamified scenario engine" philosophy, the design reconstructs traditional commercial spaces through three innovative dimensions:
Dynamic Circulation – Replacing static pathways with an experience-oriented core axis
Hybrid Zones – Radiating dual experiential realms blending play and commerce
Multi-sensory Layers – Curating immersive spatial narratives through tactile, visual, and interactive elements
The layout dissolves conventional retail boundaries, organizing integrated experiential spaces and novel commercial formats around its pulsating experiential spine. This visionary approach pioneers a new paradigm of urban family lifestyle, where cultural heritage dialogues with contemporary design through kinetic exploration and joyful discovery.
