巴拉巴拉北京大兴机场零售空间
BALABALA KIDS’ SHOP AT DAXING AIRPORT, BEIJING
业主:中国森马集团
面积:62 平方米
类型:空间设计
时间:2019
云上的巴拉巴拉
北京大兴机场62㎡零售空间设计
项目基因
场地属性：大兴机场「凤凰展翼」建筑语境 × 快闪商业空间时效性
核心命题：机场流量节点中的品牌叙事容器
概念拆解
双重DNA融合：
▌ 品牌层：Balabala童趣基因 → 非线性曲面语言
▌ 建筑层：机场「祥云」母题 → 参数化拓扑变形
视觉霸权构建：
4.2米挑高空间内植入9组双曲率「云构」
GRG模块预制误差控制≤2mm（满足机场消防规范）
行为设计
全龄化动线策略：
儿童视角(0.9m)：曲面连续性诱导探索行为
成人视角(1.6m)：构件间隙框取机场钢构穹顶
峰值效能：
✔ 62㎡承载25人动态流量（超机场商业密度标准47%）
✔ 驻留时长8.5分钟（触发二次消费概率提升26%）
技术实现
航空级精度控制：
点云扫描逆向建模（既有结构适配度99.3%）
模块化预制→48小时极速装配（符合机场施工窗口期）
Owner/Client: China Semir Group
Area: 62 sqm
Type: Space Design
Year: 2019
Balabala in the Clouds
62 sqm Retail Space Design at Beijing Daxing International Airport
Project DNA
Site Context: Phoenix Wings Architectural Language × Pop-up Commercial Temporality
Core Proposition: Brand Narrative Vessel in Airport Traffic Hub
Concept Deconstruction
Dual DNA Integration:
▌ Brand Layer: Balabala's Playful Essence → Non-linear Surface Language
▌ Architectural Layer: Airport's "Auspicious Cloud" Motif → Parametric Topological Transformation
Visual Dominance Construction:
9 sets of double-curvature "Cloud Structures" implanted in 4.2m-height space
GRG module prefabrication tolerance ≤2mm (complying with airport fire codes)
Behavioral Design
Omni-age Circulation Strategy:
Children's perspective (0.9m height): Continuous surfaces induce exploratory behavior
Adult's perspective (1.6m height): Component gaps frame airport steel穹顶 vistas
Peak Performance:
✔ 25-person dynamic capacity in 62 sqm (47% above airport commercial density standards)
✔ 8.5-minute average dwell time (26% increase in secondary consumption probability)
Technical Implementation
Aviation-grade Precision Control:
Point cloud scanning & reverse engineering modeling (99.3% existing structure compatibility)
Modular prefabrication → 48-hour rapid assembly (synchronized with airport construction windows)
